This light bar was not included with the trucks and only used for display and the parade lap at the event. There are pictures that show a custom orange light bar setup on the truck. Only a handful of photos currently are known to exist taken by either the winners themselves or attendees.Īt the VIP event, only one Marlboro (VIN 2992, Marlboro #1) was present and used. Unfortunately, during the VIP event with the sweepstake winners, there was a camera malfunction and no official photos were released by Phillip Morris. Winners were treated with VIP access and tours, pit passes, a photo session with the Marlboro Indy team, and a prize pack full of various Marlboro apparel. The ten grand prize winners of the Marlboro Giveaway Sweepstakes not only won a brand new 1991 GMC Syclone Marlboro Edition, but were also treated to an all expenses paid 4 day, 3 night trip to enjoy a weekend of racing alongside the Indy racing team and pit crew. Because of this, Phillip Morris was forced to choose an alternate winner for the grand prize so that all 10 would be in attendance for the giveaway event planned. This ultimately forced him to forfeit his winning spot. This was due to the original winning person not being able to attend the VIP ceremony due to a schedule conflict with his wedding. Interestingly, out of the ten original winners chosen, one person was chosen as an alternate winner. All ten of the Marlboro Syclones were claimed by the winners. Due to a drop in entries, the promotion was never repeated. A letter that was sent to the winners claimed more than 85,000 entries were received which was much lower than a previous giveaway contests (Camaro and Corvette). Winners of the contest were notified in September of that year. Thankfully, Marlboro ceased their Marlboro Miles campaign in 1998 due to the Master Tobacco Settlement was set into place. The more you smoked, the more miles you were able to gain. For those unfamiliar with Marlboro Miles, this was Marlboro’s famed marketing tactic were one would save their empty Marlboro cigarette packs to use as proof of purchase towards miles which was traded in to acquire official Marlboro gear. The sweepstakes was open to anyone over the age of 21, and didn’t require the use of “Marlboro Miles”. The entry form could be found in many of the popular magazines such as Car & Driver, Hot Rod, Outdoor Life, Playboy, Rolling Stone, and many more. You then would send it back to Phillip Morris in hopes your entry would be chosen. Entry to to the sweepstakes was simple: fill out a form with your contact information, answer four questions, and write a brief essay in 20 words or less on why you would be fast enough for the Marlboro Championship Team. The Marlboro Racing ‘92 Contest held was held mid 1992 and was a sweepstakes entry in which ten lucky people would be chosen to win the grand prize – one of ten 1991 GMC Syclone Marlboro Edition trucks. General Motors had no affiliation nor were involved in the the creation process and production of the Marlboro Syclone other than the sale of the ten trucks to Phillip Morris Inc. June 1, 1992, Car Craft Magazine – Marlboro Promotion FoldoutĪ surprising fact to most, the Marlboro Syclones were part of the 2995 unit-built production Syclones in 1991. With its bright red paint, custom graphics, and uniquely styled targa top roof, the Marlboro Syclones have always commanded top tier pricing and been considered one of the pinnacle trucks to own within the Sportmachines trio by many owners, collectors, and enthusiasts. The 1991 GMC Syclone Marlboro Editions are considered among owners as the top collectable variations of the Syclone trucks. Documented proof in the form of pictures or paperwork will be required to ensure the validity and accuracy before being submitted to display on this page. If you have information regarding any of the Marlboro Syclones not listed here, please contact us. Some information has been purposely excluded and/or abbreviated to protect the personal data of both past and current owners. DISCLAIMER: All information below on the 1991 GMC Marlboro Syclone Edition is documented and checked for accuracy from both previous and current owners, DMV information, carfax data, and GM/Phillip Morris/ASC/Shinoda paperwork.
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